Urban: Becoming a principal from a junior college!

Whether it is Xingchen College or Tianhai City, they have the same requirements for cultural tourism management companies.

That is to reverse the reputation of Tianhai City's tourism market, bring tourists a better experience, and receive praise.

As for profit, there are no requirements.

As long as the balance of payments can be ensured.

Ensure the normal maintenance and update of the scenic spot, and only cover personnel expenses.

After all, the pure income from tourist attractions is nothing compared to the consumption of food, clothing, housing and transportation by tourists.

What Tianhai City wants is that the tourists attracted by Xingchen Academy can stay in Tianhai City longer.

After all, every extra day of traveling outside is worth it.

It means at least hundreds of yuan for accommodation and hundreds of yuan for food and beverages. If there are other expenses, it is very common to spend more than a thousand yuan a day.

And if it can bring a good experience to tourists.

Attracting tourists to still want to come during their next vacation will inevitably increase the city’s tourism revenue tremendously.

“In the group chat a few days ago, everyone talked about the idea of ​​a travel card.”

"I think it's a good idea too."

"Each of the attractions in Tianhai City has entrance fees, and a single visit costs dozens of yuan."

"So tourists will only go to a few famous attractions. Like other attractions, they are not famous or distinctive, and they have to buy extra tickets. Naturally, tourists are not interested."

"And if a travel card is launched."

"With one payment, you can enter all attractions for free throughout the year, which will naturally make many tourists want to come. There is no need to spend money on other attractions anyway, so why not go and see them."

"This will drive some low-popular attractions with less than a hundred visitors per day."

"Secondly, the travel card will indicate all the attractions in Tianhai City, and it will also make many unknown attractions known to tourists."

"Finally, locals in Tianhai City or college students also have demand for the card."

"On Saturdays and Sundays, parents with children can take their children to attractions such as the zoo to relax."

"If there is no all-in-one card, the tickets for three people will cost hundreds of yuan."

"And if they have a card, they will go to the free card attractions in various places in their spare time. Even if they don't spend money in the scenic spot, they can earn some parking fees in the parking lot of the scenic spot, right?"

"The most important thing is that only when people come can it become popular, so that the scenic spots can be known to more people and attract more tourists..."

"This is especially true for college students. They are bored during the holidays and like to hang out outside."

"But the living expenses are only so much, and the ticket price is not a small amount. After all, not all colleges are students of our Star College, and they have so much pocket money!"

"At this time, if you have a card and pay once, you can enter various scenic spots at will, which will naturally make college students have less burden..."

Lu Mingfei talked about the benefits of the travel card.

It received nods of approval from all the students.

The travel card is obviously not their first initiative.

Many first-tier cities in China have it.

But Tianhai City has never had one.

It is said that it was due to various profit distribution reasons before.

For example, if you have a famous scenic spot, you feel that you will suffer a loss if you get a tourist card.

All my popularity has been diverted to other scenic spots.

There are also reasons why some attractions that are operated by companies are not actively participating or require too high a share.

As a result, it has never been completed.

But now, the operating rights of all scenic spots are in the hands of Xingchen Academy.

If you get a travel card, there will be no resistance.

The benefits of the travel card are also obvious.

If more tourists find it affordable and are willing to stay a few more days and spend a few more days at attractions, then it is worth it for a city.

Secondly.

It can also drive tourism consumption among the city’s population.

Let citizens, out-of-town college students and the like go out of their homes and dormitories during holidays.

And as long as they come out, they must consume.

Even if you take the bus, it still costs two yuan, right?

Just spend money to promote internal circulation.

Even if you really don’t spend a dime, you can still bring popularity to the scenic spot.

No matter how you think about it, it’s all a matter of blood.

However, some students raised their hands and asked, "How much should I pay for the card?"

Lu Mingfei had been thinking about this issue for a long time, and now he said: "One hundred yuan, you see, the ticket to Tengwang Pavilion is 50 yuan, the Ferris wheel ticket is 50 yuan, and the zoo ticket is 30 yuan."

"These three are the most popular attractions in Tianhai City. The total ticket price is one hundred and thirty yuan."

"The card is set at 100 yuan, and you can earn 30 yuan just by visiting the three main scenic spots."

“Not to mention the other scenic spots attached.”

“Visitors can feel the benefits as soon as they see it.”

"The locals in Tianhai City understand the value better, and most of them will enthusiastically apply for the card!"

Hearing this, some students frowned slightly.

It’s not that it feels high, but that it feels low.

Although it does not focus on profits.

But it can’t be done at a complete loss, right?

After all, scenic spot maintenance is not a small expense.

At the same time, everyone’s salary is also an expense.

Can this be done to preserve capital?

Last year, Tengwang Pavilion alone had four million visitors.

The equivalent of ticket revenue is 200 million yuan.

The price of one card is only 100 yuan.

You would have to sell at least two million copies to reach the original income of a scenic spot.

The most important thing is that these two million travel cards were sold.

The ticket revenue from other scenic spots has also been lost.

Such income is obviously difficult to cover the normal operation of the scenic spot.

As for students majoring in real estate, their monthly salary is now about 5,000 yuan. Although there is some difference depending on the position, the overall difference is not big.

This income is definitely relatively low among Star Academy students.

But this five thousand is a guaranteed income.

At the end of the year, the company will use 30% of the annual income as bonuses to the students.

So if they want to make more money, they all rely on bonuses from scenic area revenue at the end of the year.

If the scenic spot makes no money at all.

Then they can only earn 5,000 yuan a month.

This is obviously a little less.

Although everyone hopes to rely on this internship to show the results of their learning to the outside world.

It would be best to bring some changes to the current tourism situation in Tianhai City.

But I also have expectations for making more money.

The two are not in conflict.

Looking at everyone's expressions, Lu Mingfei guessed what the students were thinking and immediately laughed: "Don't worry, everyone. First of all, who said that one card can only sell two million copies?"

"Normal maintenance of the scenic spot, plus our wages and other miscellaneous expenses and costs, is estimated to require 400 million yuan a year."

"As long as we sell four million cards, we can break even."

"And to be honest, the travel card itself is not for profit, it can even be said to be for public welfare."

"It's like the current Four Sons store. Most of them don't make any money selling cars. They all rely on the subsequent maintenance projects of the vehicles to make money. Well, they make money."

"Nowadays, many people who make products do this."

"The essence of our all-in-one card is the same. It is to attract tourists first and enter the scenic spot."

"As long as tourists spend money in the scenic spot, they can naturally bring profits to the scenic spot."

“Perhaps tourists’ casual consumption in the scenic area will bring more profits than the tickets.”

When Lu Mingfei said this, everyone understood.

Today's electronic products are almost like this.

For example, you won’t make money by selling mobile phones, but you will make money by adding ads to the mobile phone system.

Everyone understands Lu Mingfei's logic.

Tourists do not need to spend extra money on tickets, so they will naturally be willing to visit more scenic spots.

thereby generating consumption.

This is definitely better than the original tourists who were not willing to enter the scenic spot at all and could not even earn the ticket fee.

But the question is, after arriving at the scenic spot, are tourists willing to spend money in the scenic spot?

Everyone has studied the current situation of Tianhai City’s scenic spots before.

I found that Tianhai City’s scenic spots are most criticized by tourists.

This is a situation where tourists are treated like pigs.

The products in the scenic area stores are twice as expensive as outside.

And the food in the scenic spot is even more chaotic.

A bowl of noodles costs forty or fifty yuan, which is ridiculously expensive, but there are only three noodles in it.

Or maybe the food is expensive and extremely unpalatable or something.

Some even fail to ensure food safety, and some tourists have diarrhea after eating.

The various cultural and tourism souvenir shops in scenic spots are also extremely expensive.

An ordinary fan sells for ninety-eight.

A low-quality stuffed toy not much bigger than a fist198.

All I can say is that they really don’t treat tourists as human beings, they treat them completely like pigs.

Of course, this is not just Tianhai City.

This situation exists in scenic spots across the country.

After research, the students also figured out the main reasons for these situations.

That is because the rent of shops within the scenic area is too high.

In many scenic spots with high traffic, shops are rented out through auctions.

The one with the highest price gets it.

In some scenic spots, the annual rent for a small shop is two to three million.

If the operator pays such a high rental cost, it is naturally not charity.

We must make money back from tourists.

This is the reason why shops in most domestic scenic spots are ruthlessly robbing customers.

Such high rents force them to rip off customers.

This has worked in the past.

After all, there are so many Chinese people, and after killing one wave, there will be another wave.

But it's different now.

It’s the Internet era.

Young people will look up strategies.

If you go too far in robbing people, people will avoid you.

Therefore, tourists in scenic spots now basically do not eat or drink in the scenic spots.

Before going to scenic spots, you basically bring your own water and food.

No matter how hungry you are in the scenic spot, as long as you can’t hold on any longer.

I will also insist on leaving the scenic spot to eat out.

Because it’s the price of a meal of noodles for a family in a scenic spot.

It’s enough to have a big meal out.

Spending money is fine, but no one wants to be taken advantage of.

Therefore, everyone has some doubts about whether attracting tourists can generate consumption.

…

When Lu Mingfei faced the questions from his classmates, he naturally had plans in mind.

He immediately said: "The biggest problem that everyone has discussed before is the rent and the lack of management of the scenic spot."

"After all, the scenic spot itself is greedy. The rent is so high, so people have to make money, otherwise they won't be able to rent it out next year."

"Now that the scenic spot is operated by us."

"Then we need to change the original business model."

"First of all, the rents of shops in scenic spots must be reduced to the level of normal shopping malls. Pricing gaps can be set according to the flow of people, but it must not be like before, where one shop rents for millions a year."

“Secondly, we need to review the introduced stores to control their quality.”

"For example, for shops, we need to set entry standards. They must be chain convenience stores with a good reputation, such as Family Mart and 711, so that the quality of goods can be better guaranteed."

"The same requirements apply to restaurants. In addition to introducing chain fast food restaurants such as Master Li and KFC, self-employed restaurants should also adopt an invitation system."

"For example, some snack shops on the Star Food List."

"For example, cakes, noodles, etc., they can provide high-quality taste. We can get more customers here, and tourists can also eat truly delicious and distinctive food, instead of the stereotyped grilled squid and grilled gluten in the scenic area..."

"At the same time, we can also introduce well-known milk tea shops, such as Bawang Chaji, Coco Naixue Xicha, etc. I found that there are no milk tea shops in many scenic spots..."

"But now young people love to drink milk tea, even men and women, which is completely worth providing."

"This can greatly enhance the attraction of the scenic spot to tourists and mobilize tourists' consumption enthusiasm..."

Hearing this, the students' eyes lit up.

I think this is very promising.

Last school year, they were in charge of the school's logistics, and with bonuses, they basically earned 15,000 yuan a month, so they were very rich.

They basically went traveling during the summer vacation.

But the food in scenic spots everywhere is basically the same.

At first glance, there are all kinds of squid, gluten, grilled sausages, big meat skewers, etc., which look boring.

If we can really introduce snacks and fast food merchants on the Xingchen Food List as Lu Mingfei said, it will definitely have a bright future.

And introducing milk tea is even better.

Traveling is also a physical job, and the human body needs sugar at this time.

Milk tea will definitely sell well.

If this introduction strategy is successful, it will definitely attract tourists to spend.

When Lu Mingfei saw that his classmates agreed, he continued, "Finally, it's about the price!"

"All products are strictly priced, and can only be increased by 50% compared to the daily price outside..."

"And the portion cannot be reduced or cut corners compared to normal stores outside."

"Our scenic spot will review the pricing, portion and quality of the food at any time. If there is a problem, we will directly refund it!"

"And of the 50% increase in income, our scenic spot will take 25% as profit."

After hearing the final price.

The classmates who originally agreed frowned.

50% more expensive than outside?

Why is it more expensive than outside?

They thought that Lu Mingfei would directly equalize the prices inside and outside the scenic spot.

If the price inside the scenic spot is still more expensive than outside, won't tourists still feel that they are being ripped off?

One classmate directly asked the confusion in his heart.

Lu Mingfei smiled and shook his head to explain: "The scenic area must be more expensive than outside..."

"Because there are too few commercial resources inside the scenic area!"

"It is impossible for a scenic area to open restaurants everywhere."

"Especially in scenic areas with natural scenery, building too many houses to open restaurants will affect the natural scenery, so there are only so many restaurants."

"If the prices inside the scenic area are the same as outside, it will only lead to everyone having to dine inside the scenic area, causing huge queues and congestion, affecting the order of the scenic area and the experience of tourists."

"And if the price is increased by 50%, some price-sensitive tourists will choose to eat outside after shopping."

"And those who are willing to pay a premium will eat inside the scenic area."

"Thereby dispersing the flow of people!"

"And our premium is only 50%, which means that a bottle of Wahaha that costs two yuan will only sell for three yuan in the scenic area."

"A 20-yuan hamburger is only sold for 30 yuan in the scenic area."

"Compared to other scenic spots where a bottle of water costs 10 yuan and a bowl of noodles costs 70 or 80 yuan, we are really restrained and will not be disliked by tourists."

"Even if there are tourists who post videos to complain, there will definitely be netizens who tell him that we are really not black, and can even be said to be very conscientious."

"And the tickets for the scenic spots we operate have been reduced, and the store rents have been reduced, so we have to make some money, right?"

"We take half of the premium, and the merchants also take half of the premium."

"Our income is higher, and we may even make more than before when we made high rents."

"And the merchants have more customers, and they earn more than opening stores outside, so they will naturally provide services more attentively..."

"Tourists have a good consumption experience and eat comfortably, so they are naturally willing to come more."

"So, this is a win-win situation."

Lu Mingfei said his considerations.

It shocked the classmates.

This logic is really amazing.

It is obviously 50% higher than the outside, but the premium is still considered for the tourist experience?

Most importantly, it seems to make sense.

Without high rents, businesses won’t overcharge customers.

If businesses don’t overcharge customers, tourists will have a good experience and come more often.

And if more tourists come, they will spend more, so businesses will earn more.

If businesses earn more, scenic spots will also collect more.

In the end, scenic spots may earn more than before, but they no longer have to worry about being accused of being unscrupulous by tourists. (End of this chapter)