Life is Easier If You’re Handsome

The title of ‘first’ always garners attention.

Thus, reporters were obsessed with being the first to publish articles.

Being the first to share news that no one else knows.

Receiving interest because of it, and establishing an overwhelming position over others.

“That feeling is something that can’t truly be put into words.”

With confidence, defying the editor, the reporter from Discapture smiled happily while looking at the article he wrote.

『Theater Flame, what kind of theater could it possibly be?』

[On March 12, 2013, an announcement appeared on the Kim Donghu fan cafe.

Kim Donghu has joined Theater Flame, marking the end of his break.

The members are quite dazzling.

Starting with actor Jang Geonho, followed by Kim Yu-ryun, Han Tae-geon, Seo Jin-woo, and Kim Sujin.

It’s a collection of what you call a ‘box office draw.’

Netizens reacted with comments like ‘What the heck is going on?’ ‘I have no idea what this is about,’ and ‘Does this mean they’re planning to burn the theater down with this cast?’ while waiting for more detailed news.

Currently, it has been revealed that they gathered as a concept of volunteering.

To give hope to children who are struggling to live,

It was created to further ignite the spark in their hearts.

We hope for many of your participations…]

Is this for real?

This size is absolutely huge!

Wow… They’re actually going around performing as a concept of volunteering with this cast?

I checked the cafe, and it looks like they’re recruiting staff;

The amazing part is they’re saying they’ll pay the staff; the most expensive people are doing it for free, lol.

Haha, but it seems like the reporter was really in a hurry, there are so many typos.

Well, they had to write it quickly, before another kid figures it out, lol.

Upon reading the proud article content and comments, it always felt good.

Especially every time I hit F5 and saw the views change; it was really satisfying.

Moreover.

1. Theater Flame
2. Kim Donghu
3. Jang Geonho
4. Han Tae-geon
5. Seo Jin-woo
6. Kim Yu-ryun
7. Kim Sujin
8. Jin Myeong-tae

The real-time search rankings shot up spectacularly thanks to my article.

How perfect is this piece of work?

‘Even the editor said I could call him comfortably if something like this happened.’

Will there be another achievement like this for a reporter?

“Ahahaha!”

The journalist, drunk with joy, didn’t realize.

That his article had been meticulously crafted with strategy.

He naturally climbed to the position of a promotional ambassador to make Theater Flame known.

At that time, he was oblivious.

+++++

At the same time.

“Who should I contact? Who’s the main!? There has to be a main person!”

“Uh… Veritas? It’s Veritas!”

“Hey, you punk! Am I asking a question right now? If you know, you should contact them immediately! Do you think I want to see you lose it?!”

“I’m sorry! I’m sorry!”

The marketing teams of each company were all in panic.

“This idea is too good! Targeting orphans, children who lost their parents? To instill a spark of hope! Theater Flame! Isn’t that amazing?!”

“That’s right! That’s right!”

“And then! With our company name going in seamlessly while being a donation format! Just think how beautiful the picture would be if we supported our product!”

“Exactly!”

“So, sooooo! Hurry up and contact whoever it is, Veritas or whatever!”

Companies were always craving marketing.

They wanted good marketing while also wanting to reduce costs.

It was only natural.

Reduce expenses and increase revenue.

That’s basic management.

But that method was a fantasy in reality.

Now, even if you pay for ads, you get criticized.

How can you promote without risk?

But in such a situation, Theater Flame appeared.

Adding phrases that hope for lots of participation!

“What does this mean? It means they’ll promote you properly, so lower your head when you come in!”

“Yes, yes…”

“But why aren’t they answering the phone, these crazy people! Why are they missing their calls?!”

“Uh… They’re talking with another company…”

“Then why are we late?! Aaaaaah!!!”

The companies that received the missed call responses were similarly freaking out.

In this situation, the only ones smiling were the businesses that had already formed good relationships with the current actors.

More precisely, those that were using them as advertising models.

Representative Choi Seok-ho was already in a daze dealing with them.

– So, how about we present it as ‘Our rice helps provide a meal for children’ or something?

“Oh, that sounds great, really great. There’s nothing better than rice for growing kids.”

A company that had originally maintained a good relationship with Kim Donghu.

They weren’t just providing food.

– Oh, and our FJ is also… operating a music program, isn’t it?

“Yes, yes, that’s right.”

– We’d like to contribute a bit here too… What do you think?

“Oh, we would love that.”

They promised to be strong supporters of Theater Flame through overall support.

Of course, nothing’s finalized until a proper contract is drawn up.

But saying this much verbally was basically saying everything.

Additionally.

– I’ve heard that many children struggle to afford uniforms. So, our Brilliance would like to provide uniforms for free. Is that alright with you?

“Oh my, we would be very grateful if you could do that.”

Brilliance promised a generous donation for the school uniforms as well.

Having wrapped up those pleasantly cheerful calls, Choi Seok-ho let out a long breath.

“Whew…”

The consequences were surely no joke.

He expected it to be huge, but not to this extent.

The problem was that this was still just the beginning.

Drrring…

Drrring…

Drrring…

Drrring…

“…Representative, please save me.”

The phone at the Veritas office kept ringing, not giving him a moment’s peace.

The impact was beyond words.

Fortunately, there weren’t many who knew his personal number.

It was nice that he could first receive proposals and then evaluate them.

“Hang in there a bit longer, please. I’ll give you a hefty bonus this month…”

Thus, Choi Seok-ho tried to take a moment’s break with a cup of coffee as a representative.

At that very moment.

Drrring!

Forget about coffee; his cell phone immediately rang intensely again.

Before he could even check who it was, his body instinctively picked up the call.

– Hahaha! Representative Choi Seok-ho! What is this theater!? You’re preparing something this amazing! This should be made into a documentary!

He heard a familiar laugh and the sound of chewing on a cherry pie.

“Director Kim Cheoldo…?”

– Yes, haha! I can’t miss this huge event; it looks like they need a lot of manpower! If we’re absent from something like this, what’s the point!?

“Oh, dear… I should have contacted you first.”

– You must be busy! Let’s skip the trivial talks; we’ll support you. Absolutely! I promise not to interfere, so please don’t decline!

KBC.

Click.

Drrrrring.

– It’s truly disappointing that you’re trying to do something fun without us.

“Director Jeong Dosun?!”

– You don’t need to raise your voice. I understand everything. It’s just the way of nature. We’ll be involved.

SKS.

Click.

Drrrrring.

“Director Park Seol-jae?”

– Oh, seeing this reaction, I take it other people have already contacted you. I understand. The allure of Theater Flame is… It seems even I can’t gauge it.

“Y-yes?”

– I wanted to shoot a solo documentary, but it seems that won’t be possible. I guess we’ll have to compete for the documentary instead.

And then MNC.

Choi Seok-ho felt dazed from the continuous three-way calls that came in before he could collect himself.

What is going on? Is this really happening?

‘Just by sitting quietly, everyone comes rushing in like this?’

It had only been one day.

More precisely, not even 24 hours had passed,

And the impact was already this huge?

He couldn’t believe he was the largest investor in this big scheme.

‘Moreover, it’s already awkward to invest in Theater Flame.’

Investment refers to paying part of the current amount to aim for a larger value in the future.

But Theater Flame had established itself in such a way that made that impossible.

Are they really trying to realize profit while volunteering?

What madness is that?

Yet there was only one place that could possibly realize that profit.

The management that pulled out a loan and shoved their security deposit into an investment with Kim Donghu as the star.

‘Veritas.’

That’s my company.

Choi Seok-ho instinctively assumed a prayer position.

He felt an urge to worship Kim Donghu.

+++++

Arts Center.

A gathering place for Korean arts and a place to experience various artistic expressions from around the world.

In the president’s office, an unexpected figure was currently seated, sipping tea.

Slurp.

“Have you been well during this time?”

“Yes, yes, I’ve been well. You’ve been well too, right, senior?”

“Well, I’m always happily raising kids.”

The president of the Arts Center, Lee Hyang-jun, swallowed nervously.

He knew why this person had come to see him.

“Senior, you didn’t need to come. We could have reached out first…”

“What do you mean first? Other companies are already in an uproar; why is the loudest place so quiet?”

His senior, who was once the president of the Arts Center.

“Must I come here as Edward Park? Well, anyway… Let’s get straight to the point.”

Edward Park slowly began to speak.

“Is it reasonable for Theater Flame to hold such an enormous performance at Daehakro? It’s already a stretch even for the Arts Center to rush an invitation.”

The automated hunting of Theater Flame had just begun.

“Especially since one of our students is the lead. Kim Donghu, he’s very, incredibly talented… and ridiculously handsome.”

He could even be described as the face of the arts.

Edward Park’s affection for Kim Donghu was an added bonus.