Cheat day

The person who is burdened

“So, are you really going to walk?”

Baek Woo-jin asked.

“Seriously, just walk.”

“Why?”

“Why?”

Cha Ji-chan was momentarily at a loss for words.

In fact, there were more than enough reasons.

The intention was to provide opportunities for internet broadcasters, who mostly work from home, to exercise, foster friendships, and do some good at the same time.

I also received a sponsorship promise from a sponsor.

As they passed through each city, the donations accumulated, allowing them to eventually distribute a large sum to the vulnerable groups, which is why YouTubers willingly participated. However, now that all the sponsors have left, the significance has faded.

You need to think carefully. “Walking alone has no meaning.”

Everyone nodded in agreement with Baek Woo-jin’s point.

“We’ll just have to do it ourselves.” “Anyway, there’s no sponsorship.”

Banchan-yong has stepped up.

“Just us.” Sounds good.

Cha Ji-chan smiled, but he couldn’t shake off the lingering regret.

Baek Seung-yong and the car had already agreed to donate ten million won each when “Walking to the Sky” was being prepared.

40 million won is a significant amount, but it falls far short of the promised 1.4 billion won when the event was held as scheduled.

“Okay.” The amount is important.

Joo Ji-seung was about to say that the amount didn’t matter, but upon seeing his friends’ expressions, he immediately changed his mind.

“It doesn’t matter.” It’s important, so we should do as much as we can. “Even so, I can’t do it as well as before.”

Just because it was regrettable, Baek Seung-yong’s car couldn’t cover the entire 1.4 billion won.

“Okay.” You have to accept what you have to accept. “Let’s do as much as we can.”

Cha Ji-chan also accepted reality.

“So again.” “Why do we have to walk?”

Baek Woo-jin asked once more.

The reduction in sponsorship funds was unavoidable, but there was still no reason to walk.

“Just donate ten million won each.” That’s a total yes. But we need a reason to walk all the way to Busan, you know?

“Wooin is right.” We have to have a reason that we can convince ourselves of while getting soaked in the rain all the way to Busan. Otherwise, you’ll definitely want to quit.

Joo Ji-seung had the same thought.

Baek Seung-yong’s car fell into silent contemplation.

“Seong-kyu.”

Cha Ji-chan called PD Ahn Sang-kyu.

There was no response, so I looked around and another employee answered.

“PD-nim went out to see off Manager Kim.”

Really? You guys? “Don’t you have anything on your mind?”

Cha Ji-chan asked the other employees, but they also couldn’t think of anything special.

How about this?

In the midst of the ongoing silence, Banchanyong spoke up.

“We were going to donate ten million won each anyway.” “If you complete the run to Busan, I’ll give you ten million won as promised, but if you fail, you’ll owe me ten million won plus an extra ten thousand won.”

“What do you mean?”

Baek Woo-jin tilted his head.

“If you go all the way to Busan, you can save ten thousand won.” “I have to walk no matter what.”

“What is that?”

If I fail to walk to Busan, I don’t understand the intention behind donating an extra ten thousand won.

“That’s nice.”

Cha Ji-chan stepped forward.

“If you dig the ground, does ten thousand won come out?” I have to walk no matter what. Isn’t that right?

“That’s true.”

When even Ju Ji-seung and Cha Ji-chan agreed, Baek Woo-jin jumped up in surprise.

“What’s right about it!” I’ll just pay an extra ten thousand won!

“Uh-huh.” Ten thousand won isn’t even money?

Banchan-yong cornered Baek Woo-jin.

“It’s not like we have to walk all the way to Busan!”

“Baek Woo-jin lost his original intention just because he made some money.” I didn’t realize I was wasting ten thousand won.

When Banchan-yong shook his head, Ju Ji-seung and Cha Ji-chan clicked their tongues as well.

“Tsk tsk.” These days, kids.

“Ugh.” Tsk tsk tsk tsk.”

“You guys are just like the current generation!”

Baek Woo-jin shouted loudly.

Sure! Let’s do it! It’s just something we decide! “What merit does that have?”

“We used to be like that.” Setting missions and giving penalties. We used to broadcast like that, remember?

Banchanyong answered.

It was a common occurrence during mukbangs.

If I can’t eat 6 packs of ramen, I won’t drink cola; if I can’t finish a bowl of jajangmyeon in 30 seconds, I won’t eat pickled radish. Most of the content was carried out with conditions and penalties set by myself.

“That’s right.” I did too. If I couldn’t finish 10 sets, I would walk home and stuff.

“That’s true.” If Mikael says it’s not tasty, I have to do a cosplay penalty on the next broadcast, so I’ve been living like a fortune teller.

“Heh-heh.”

Baek Woo-jin jumped at the calm demeanor of Ju Ji-seung, Cha Ji-chan, and Ban Chan-yong.

“Are those two the same?!” You fools! What kind of person walks all the way to Busan just to save ten thousand won?

The side dish was sitting blankly and then turned its head.

After receiving the gaze, Cha Ji-chan turned his neck to look at Ju Ji-seung, and Ju Ji-seung looked back at Baek Woo-jin.

“What’s going on?” I’m not an idiot.

“No.” Just coming here is already stupid enough.

“어. Our Woojin is really stupid.

“Don’t talk like it’s a compliment!”

Joo Ji-seung and Cha Ji-chan teased Baek Woo-jin.

“……We’re going to be broadcasting anyway while walking.”

The side dish opened its mouth.

“Let’s donate the Super Chats we received until we reach the next city along the way. That way, there’s a reason for walking, right?”

“Sounds good. I mean, it probably won’t be much, but still, it’s something,” Cha Ji-chan agreed with Ban Chan-yong’s suggestion.

“What do you think?” Ju Ji-seung asked Baek Woo-jin.

“Ah, I don’t know. Whatever we say, they won’t listen anyway, so what’s the point?”

“Wow, Woo-jin’s gotten smart, huh? Looks like he’s starting to understand the situation.”

“Seriously.”

“Eeek!”

Baek Woo-jin vented his frustration by headbutting Ju Ji-seung’s arm.

“Director.”

PD Ahn Sang-gyu called out to Director Kim Ki-tae, who was just about to leave the building.

“Yes?”

“About ‘Walking to the Sky.’ We couldn’t gather the promised 100 participants, but could you reconsider?”

“PD, that’s…”

A WH Electronics employee tried to draw the line, but Director Kim Ki-tae stopped him.

“I’m not as invested in this as you are, but I also feel disappointed about how things turned out. However, the terms were already difficult to negotiate. I hope we can meet again under better circumstances.”

Kim Ki-tae lightly bowed his head and was about to leave when PD Ahn called out to him once more.

“The Baek Seung car lineup is quite competitive.”

“……”

“Last month, 24 videos related to lunchboxes were uploaded across four channels. In total, they garnered 30 million views. It may not be 100 participants, but it’s still a solid combination to promote WH Electronics.”

“Hmm.”

Kim Ki-tae was at a loss.

Certainly, he felt a bit disappointed as he suddenly became lively and energetic while looking at the seminar room and the white luxury car.

I judged that it would be a sufficiently winnable endeavor if they worked together, but that was only if everything went according to plan, all the way to the sky.

The sensationalism has already been verified, but the act of them walking all the way to Busan during the long monsoon seemed impossible.

“It’s actually a good opportunity.”

Ahn Sang-kyu and Kim Ki-tae turned their gaze towards the direction of the voice.

“Director Mook.”

When Ahn Sang-kyu acknowledged him, Muk Eun-ji bowed and greeted Ahn Sang-kyu and Kim Ki-tae.

“Hello, I am the aged kimchi from the side dish store.”

Ah. Yes…

Kim Ki-tae replied hesitantly.

If it were a side dish store, it was the name of a YouTube channel for side dishes that has recently appeared in various media and gained recognition.

I was already familiar with Kim Ki-tae, but it was my first time meeting the PD from that place.

“Walking to the sky has gained attention for the image of successful young people making a positive impact.” Even WH Electronics took notice, so it’s safe to say that South Korea was abuzz.

Kim Ki-tae examined the aged kimchi.

Certainly, he felt a bit disappointed as he suddenly became lively and energetic while looking at the seminar room and the white luxury car.

I judged that it would be a sufficiently winnable endeavor if they worked together, but that was only if everything went according to plan, all the way to the sky.

The sensationalism has already been verified, but the act of them walking all the way to Busan during the long monsoon seemed impossible.

“It’s actually a good opportunity.”

Ahn Sang-kyu and Kim Ki-tae turned their gaze towards the direction of the voice.

“Director Mook.”

When Ahn Sang-kyu acknowledged him, Muk Eun-ji bowed and greeted Ahn Sang-kyu and Kim Ki-tae.

“Hello, I am the aged kimchi from the side dish store.”

Ah. Yes…

Kim Ki-tae replied hesitantly.

If it were a side dish store, it was the name of a YouTube channel for side dishes that has recently appeared in various media and gained recognition.

I was already familiar with Kim Ki-tae, but it was my first time meeting the PD from that place.

“Walking to the sky has gained attention for the image of successful young people making a positive impact.” Even WH Electronics took notice, so it’s safe to say that South Korea was abuzz.

Kim Ki-tae examined the aged kimchi.

Kim Ki-tae moved his feet, no longer wanting to exchange words with Muk Eun-ji.

“The reason WH will be with Baek Seung-yong has become clearer.” “Now that the entire world, including production companies, sponsors, and broadcasters, has turned its back on young people, if only WH would protect them, the image transformation you desire will happen.”

Kim Ki-tae turned around.

“You’re speaking so easily.” It’s true that Baek Seung-yong is an influential crew member, but not everything goes so smoothly.

“Isn’t challenging that difficult task exactly the image that WH desires?””

Kim Ki-tae was momentarily at a loss for words.

“It was just an event where the existing ‘Walking to the Sky’ with 2.4 million subscribers was sponsored by various companies through major broadcasting stations and excellent content production companies.” It was a good deed, but it was hard to find the emotional element. But right now, the porter is about to go completely broke.

Mukjin intentionally used provocative words to describe the current Jimkkun channel.

“Everyone who was supposed to be with us has left, and even the broadcasting station and production company that were solidly supporting us have departed.” The sponsors who had been a great support have turned their backs, and even the weather isn’t helping. Nevertheless, they do not stop their reckless act of walking all the way to Busan. I intend to carry out a task that no one has forced upon me, solely with good intentions.

At the explanation of the aged kimchi, Kim Ki-tae pondered for a moment and then smiled.

“I fully understand the image that Baek Seung’s car has.” However, bringing in their image to WH is a separate matter.

The brand image did not change easily.

Baek Seung-yong’s actions are commendable and will surely attract attention, but for WH Electronics, it’s not possible to only do good deeds.

If 200 YouTubers participated, I thought it could symbolize the younger generation in itself, so I accepted the proposal.

It was questionable whether WH Electronics could gain a youthful image of challenge, innovation, and ambition solely through the Baekseung vehicle.

“It’s not a youthful image.”

The aged kimchi answered.

“We will become a fence that embraces the young who are taking on challenges.”

There was strength in the voice.

“The job market is impossibly high, and in the workplace where we barely manage to get in after giving up hobbies, friends, and even love, the future is nowhere to be seen.” Prices and real estate costs that can never be caught up with through labor income. I thought maybe things would get better if I invested, but all I see on the HTS are blue letters. Now they say the pension is gone too, but still, I get up and go to work steadfastly.

Listening to Mukkunji’s words, my heart felt heavy.

Kim Ki-tae himself was also in the same situation.

“When I see those who are trying to survive against all odds in a world that seems to be collapsing and forcing them to give up, it feels like I’m looking at myself.”

The aged kimchi reflected myself, but there was no way it didn’t also represent all of us.

The old kimchi hung on the wall, and I gazed at the poster that reached up to the sky.

“When all the companies turned their backs, if WH, the top company in our country, stands by us, even if we don’t gain a youthful image, we will be deeply remembered as the only company that embraced them.”

The aged kimchi, having finished speaking, bowed its head.