Chapter 117 - Cheating Day Chapter 117
The person who is burdened
The time when Cha Ji-chan suggested to me that we embark on a great journey across the country together was last winter.
It was when I was diagnosed with diabetes.
Since it was such a large event, we invested a lot of time in business planning and fundraising, and as a result, WTV will broadcast it, with Lateral, one of the top content production companies in the country, collaborating with Jimkkun for the production.
Thus, with WTV, Jimkkeun, and Letteral coming together, and with Netflix also being involved, the interest from internet broadcasters was inevitable.
Out of over a thousand applicants, 200 were selected, and naturally, advertisements and sponsorships kept coming in.
The program “Walk to the Sky,” which received sponsorship from a total of 16 companies, garnered significant attention for its concept of accumulating funds based on the distance walked and donating them to socially vulnerable groups.
Since the beginning of the year, the interests of countless people have become intertwined, reaching a point where it is already difficult to turn back.
“Is the conversation happening now?”
Jujiseung asked with concern.
Cha Ji-chan, holding his head, remained unresponsive for a moment before speaking weakly.
“It cost 1.1 billion won to act.” Delaying it by a week costs 1.1 billion won.
“…….”
It would be costs such as penalties for contract changes, labor costs, or equipment rental.
I cleared my schedule for two weeks, but the contract was changed, so I won’t be able to work during that time, which will incur costs.
We were all so surprised that we couldn’t say a word.
“Okay.” Let’s say we postpone it for a week. Can we start then? It wasn’t.
The voice of Cha Ji-chan, who always exuded strength and confidence, trembled with fear.
“……What about the cancellation fee?”
Baek Woo-jin cautiously asked.
If you cancel by next week, it’s 20 percent. “If you cancel a week in advance, it’s 50 percent.”
I can’t even begin to imagine how Cha Ji-chan feels.
A project that started with good intentions was on the verge of cancellation due to a month-long natural phenomenon of continuous rain, and now I even have to pay a penalty.
The investment cost can be refunded, but…
If the event cannot be held, they won’t receive any advertising revenue, so Cha Ji-chan won’t be able to recover a single penny of the costs he incurred.
That’s hundreds of millions of won.
“Participants?”
When I asked, Cha Ji-chan silently showed me the KakaoTalk.
People asking if I’m okay because they heard it will rain all month in July, and those who say they probably can’t participate, must be at least 30.
Even while observing, I received more messages from the two people.
“It’s a big deal.”
Joo Ji-seung represented our feelings.
The reason ‘Walking to the Sky’ was able to receive a large investment is the 200 influencers gathered by Jimkkun and Chajichan.
Moreover, since it was a charitable event to help others, the company saw it as the perfect opportunity to promote themselves.
However, if defectors like this emerge, there is a high possibility that companies that volunteered for advertising and sponsorship will withdraw.
“We’re recruiting for the second round of participants…”
Cha Ji-chan couldn’t bring himself to continue speaking.
In fact, from the perspective of an internet broadcaster, not being able to do regular broadcasts for a whole fifteen days is an enormous burden.
Nevertheless, many people wanted to participate because they thought “Walking to the Sky” was a big event and a place where they could showcase themselves.
However, if I have to walk in the rain for a fortnight, that’s a different story.
Realistically, it’s unreasonable, and if one were to get sick, it would mean losing an entire month, which especially for those doing small-scale broadcasts, would lead to livelihood issues.
It might be only natural that the second round of participants are not gathering.
“Phew.”
We all fell silent, and in the midst of the solemn atmosphere, Chajichan sighed.
“If.” If it really does fall apart like this. Then what will happen to the kids?
Kids?
I raised my head in confusion, and it seemed that Jujiseung and Baek Woojin were equally puzzled.
“They said the kids were really happy that we were going.”
It felt like getting hit hard in the chest.
In a situation where he might have to pay hundreds of millions, or perhaps even more, in penalties, Cha Ji-chan was thinking about the underprivileged children to whom he had promised toys and hamburgers.
“Is that the problem right now?”
Baek Woo-jin got angry.
“Get a grip.” Right now, people are watching each other. If you keep waiting to see who goes first and then decide to leave, you’ll end up leaving even more. What if the sponsor pulls out too? “What are you going to do if you have to pay the penalty fee in that situation?”
“Woojin is right.”
I also stepped up.
You need to decide quickly. Even now, they say 30 people are leaving, but the moment people start talking, it could be 200 leaving instead.
That’s how it is when you work together.
When everyone is together, the atmosphere sweeps you up and you get into the spirit of things, but when famous or close people start to leave one by one, it’s easy to go with the flow as well.
Moreover, it’s a full moon schedule.
There needs to be something worthwhile to gain from spending that time, but if everyone has gone through all the hardships and it doesn’t add up in terms of cost-benefit, everyone can withdraw.
For the same reason, if you even get out of the spawn, you can’t control the flow.
“Jichan, I understand how you feel, but I think it’s best to wrap this up quickly.” Even if you cancel right now, it’s still 20%.
Even the monk tried to stop him.
It’s fortunate that it’s only 20% done since the event is three weeks away, but even that would be hundreds of millions of won.
No matter how much money Chajichan and the porter have, losing hundreds of millions in cash will inevitably be a huge blow.
We need to stop before the penalty increases.
“……How do you quit?”
“Jichan.”
“Hyung!”
The places we decided to visit are 20 in total. If you combine the kids and the elderly living there, there are about 500 people. They came to my channel and asked when I’m coming, telling me to hurry up. But how can I quit now?
“I know.” Still, it’s not something you can do out of a sense of responsibility. If everyone leaves like this, we’ll have no choice but to cancel. Are you going to refund the full amount then? Then you’re bankrupt!
Joo Ji-seung also rarely got emotional.
It’s that serious of a situation.
“Next time.” Let’s do it next time. 어?”
The monk, who had raised his voice once, spoke as if to comfort.
“When’s next?” If it could be postponed, it was postponed. I want to do that too. But damn it, they say this fucking rain won’t stop anytime soon!
Unforgivingly, the monsoon continued relentlessly through July and August.
Even if the weather forecast is wrong, no one knows how many days the sun will rise among all these days.
“It’s okay.” There will definitely be people who want to do it. Even if it’s just those people, we can gather them and go. When we were making lunch boxes, did you think people would help us?
“The situation is different.”
I stepped forward.
“Who invests a fortnight to do something without merit?” Bro, if this keeps up, we’re really going to be in big trouble.
“Shut up.” If it doesn’t work out, I’ll go alone.
Cha Ji-chan got up and headed outside.
Baek Woo-jin tried to grab him, but he even shook off that hand and stepped out.
“Sigh.”
Joo Ji-seung let out a big sigh.
“Is there a reason why Jichan is going that far?” No matter what.
Cha Ji-chan, who lost his parents early, was raised by his grandparents.
So I kept silent, thinking that maybe I was drawn to children and the elderly, but it didn’t seem like something I could bring myself to say out loud.
Sigh. That guy’s temper.
Baek Woo-jin has returned.
“Did you go?”
Jujiseung asked.
“Yes. It seems like you’re really thinking of going alone.
“Even if I had a sponsor, it would be better to do that, but there’s no way I have one.”
“My point exactly.” And in the first place, does it make sense to walk all the way to Busan in the rain?”
Baek Woo-jin looked at me and asked.
“What are you going to do, hyung?”
The monk also sees me.
Unlike Joo Ji-seung and Baek Woo-jin, who said they couldn’t participate this time due to scheduling conflicts, I had decided to join from the beginning.
It’s not just because of this matter, but I have been trying to build up my stamina all this time to go to Busan.
“It’s something that shouldn’t happen to Jichan, but it’s really not easy.” “If you’re going to be away for half a month, you should at least gain something.”
What’s a full moon? “How can you expect to be fine after being out in the rain the whole time?”
“…….”
Think carefully. The two-week gap is bigger than I thought. There are employees too, you know.
The monk’s words are right.
Depending on the extent, if profits are affected, there may be a burden when paying wages.
It’s not just my problem.
Please provide the text you would like to have translated.
‘Walking to that sky.’
The national trek event, prepared by YouTuber Jimkkun, who has secured 2.4 million subscribers, garnered significant attention as soon as participants were recruited.
Every time a city is visited, 100 million won in sponsorship is accumulated, and when it arrives in Busan, a total of 1.4 billion won is donated to the underprivileged. This large-scale project has been discussed on various community sites, SNS, and YouTube, and has even been mentioned in the news.
Thanks to the buzz, many people submitted applications to participate in the grueling schedule of walking a total of 611 km from Seoul to Busan over fifteen days.
Some were spending June with their own motivations: some to make themselves known, some out of goodwill, and some to test their limits.
As the monsoon was predicted to be unusually long in July and August, questions were being raised about the feasibility of holding the event.
└What happened with this?
└Seriously, the rain was no joke.
Of course, it’s canceled. You should come for a day or two, not stay for the whole month.
└It’s just an estimate, so wouldn’t it be a bit different in reality?
└I heard on the news that this forecast is nonsense?1)
└What do you mean by “nonsense”?
└It is said that with the current level of science, we can only predict about 10 days in advance. They say that the rain throughout July doesn’t apply now based on old statistical data.
└Korea Meteorological Administration vs Microsoft?
So, can we just walk all the way to the sky?
It’s not just one or two people going; it’s an event with 200 people running for half a month. Can we really take on that risk? If one or two people leave right now, they won’t say anything, right?
The problem is with the sponsor, not the YouTuber. A company is sponsoring an event that might not even take place.
└That’s right. If the sponsor drops out, the YouTuber will drop out too.
If the YouTuber drops out, the sponsor drops out too.
Even if there’s a 50% chance, it’s going to rain for 7-8 days, how can we walk normally?
That’s right.
└Chajichan is ruined. This must have cost quite a bit.
└There are a lot of people among YouTubers who can’t go either.
Wasn’t your participation confirmed?
The weather is like that, what can we do? The porter who couldn’t predict the weather from the beginning is also responsible.
When preparing for an outdoor event, of course, you check the weather. But who would expect it to rain for two whole months?
└Is it really going to rain continuously for two months?
└I don’t know. Since I don’t know, I should cancel it. What are you going to do if it starts raining?
Someone said something above. It could be nonsense, but from the moment the possibility was raised, it became an event that had to be walked to the sky.
What should we do about Chajichan?
└The video is up. [link]
└Someone summarize this, please.
└Take a look. It’ll only take a few minutes.
It’s true that it’s not an easy situation, and we understand those who can’t participate. That said, I can’t let down those who are waiting. I’ll only go with those who want to go. Those who will participate, let’s meet on Saturday and come up with a plan. This is the saying.
└Are you really going to do this?
└That’s crazy. Is there anyone going?
└I don’t know. But if people don’t gather, it’s totally useless.
The broadcasting station will probably lose all its sponsors. Even if Cha Ji-chan is famous, his popularity decreases when he’s alone. Since there are as many as 200 people, it’s a done deal.
Amidst rampant speculation, Chajichan and the porter were spending their time in a daze.
Even with all the former porters from WTV and Letteral working tirelessly, there was still a shortage of manpower, not only from the companies that promised advertisements, sponsorships, and PPL, but also from the organizations that pledged support and the hotels and restaurants that had made reservations.
In the midst of all this, Cha Ji-chan was sweating profusely while dealing with the largest sponsor of “Walking to the Sky.”
“Is it really possible?”
Kim Ki-tae of WH Electronics asked Cha Ji-chan.
“It is possible.”
Cha Ji-chan said firmly.
“As I mentioned over the phone, it’s true that many participants have dropped out, but it won’t affect the event’s progress.”
Director Kim Ki-tae put down the documents he was holding and clasped his hands.
“Ji-chan’s will, you know.” However, I am worried about others. If the participants do not gather, it will be difficult for us to provide support.
After taking a long breath, Cha Ji-chan lifted his head.
“How many people would it take?”
“At least 100 people need to gather before I can talk to the company.”
“100 people.”
Cha Ji-chan swallowed.
The number of people who have personally expressed their intention to cancel has already exceeded 140.
Since there were 60 people left, we needed to gather 40 more by Saturday.
“I will contact you on Saturday.”
“No.” I will also go to the venue.
“Yes.”
After seeing Director Kim Ki-tae off outside the building, Cha Ji-chan confirmed that he had left and lowered his head.
For a while.
Cha Ji-chan slapped his own cheeks.
“Get a grip.”
Having steeled himself once again, he hurriedly went up to the office.